Archive for July, 2010
Skype In MLM
Posted by: | CommentsSkype is a free software you can download to your computer. You can use it to place voice calls, video calls, exchange instant messages, and share files with others around the world who have it installed. The real attraction is that Skype-to-Skype calls are free!
Skype has been around since 2003. It has become very popular with people in MLM network marketing. I have it on my computer. However, I do not use it as a prospecting tool.
Before Skype, many network marketers promoted the concept of using instant message texting systems like MSN, Yahoo, AOL, ICQ, and others as MLM prospecting tools. The idea was to strike up a conversation with people you meet online and try to find common ground and a way to introduce your business opportunity to them. I did have some success doing that. But, I found it very time consuming. Way too much of my time was spent with prospects who did not qualify.
Similar prospecting techniques are now being promoted using Skype. And it’s still easy to spend too much time on tasks that do not produce results.
I prefer to practice attraction marketing and have top-quality prospects reaching out to me on a daily basis. I’ve found it to be much more time-efficient and results in better qualified prospects. And most of the attraction marketing techniques we teach our team are also free or very low cost.
Still, Skype is a powerful tool for building an MLM business. I use it regularly in two different ways.
File Transfer. It is a fast and easy way to exchange files. It’s perfect for videos, images, and other large files. There are no size limits, although larger files take longer to send. It’s much faster than sending an email. And email attachments are becoming very unpopular.
Personal Mentoring and Coaching. I find it to be the ultimate tool for one-on-one coaching. When I can’t be there in person, a video call is the next best thing.
If you don’t already have Skype, download it today. It’s a great tool for building your MLM business!
Learn How To Master MLM Sponsoring
Be A Top Money Earner In Your Business
To your success,
Joe Barclay
Online MLM Mentor
Skeptics And MLM Sponsoring
Posted by: | CommentsMLM sponsoring is one of the key skills you need to master to create big success in our industry.
However, it’s not just a numbers game. Enrolling the wrong prospects can actually work against you. You can waste valuable time and energy that could be spent mentoring other team members who are more likely to be productive.
One of the things I really like about network marketing and the way we train our team to build their business is that you can be very selective about who you bring onto your team. I do not try to enroll every lead that comes along. In fact, I’ve learned to be quick to disqualify prospects who don’t measure up to certain standards.
Many prospects are a little skeptical. And that’s OK…to a point. But, if a lead is going to require a lot of convincing, we train our team members to let someone else sponsor them into their mlm.
Over the years I have learned that hard core skeptics are typically the ones who will require more of my time, be more likely to be excuse-makers, and require re-convincing over and over again. It’s just not worth enrolling them.
Here are the three mlm sponsoring principles we teach our team to make dealing with skeptical prospects easier:
Rather than focus on numbers, focus on bringing team-builders into your business. It’s definitely more important to look for quality business partners.
No single potential business partner will make or break your business. Do not allow yourself to become emotionally attached to sponsoring anyone. Always be ready to disqualify a prospect and move on.
You are not here to try to convince anyone. Put prospects through your information pipeline. Answer their questions. Follow up with them. If they are still skeptical, let them go.
Learn how to handle skeptical prospects. It can lead to a huge improvement in your mlm sponsoring!
Learn How To Master MLM Sponsoring
Be A Top Money Earner In Your Business
To your success,
Joe Barclay
Online MLM Mentor
Be Prepared For MLM Sponsoring
Posted by: | CommentsOne of the real keys to massive MLM sponsoring is always being prepared to follow through and sponsor prospects on the spur of the moment. Whether a good prospect comes along online or offline, if you are not totally equipped to immediately follow up with that prospect in a professional and efficient manner, you are missing opportunities to build your business.
Nothing will brand you as an amateur faster than telling a hot prospect that you will have to get back with them. And then when you finally do follow up with that lead, they will have either lost interest in your opportunity or found a more skilled sponsor to work with.
I am always amazed at how many network marketers are not always prepared ahead of time, even though it is very quick and simple to do. In fact, most of your preparation can and should be completed the very first day you are in an mlm business.
Do not let your eagerness to build a new business cause you to skip some simple preparations. It will actually save you a tremendous amount of time later on.
And when you do have the follow-up tools in place, you really do not need to know that much about your company to have huge success anyway. Over the years I have found that letting the tools do the talking brings far better results for both new networkers and seasoned veterans alike. And letting the tools do the talking shows the prospect that they can easily work the business from day one also.
Here is a short list of the kinds of follow-up tools to have ready for both online and offline mlm sponsoring. While there is no need to use all of these tools, be sure you are always prepared with a few.
Business cards, drop cards, flyers, magazines, dvds, brochures, applications. Always be ready to leave physical materials with prospects you meet in person.
Pre-written follow up emails, links to landing pages or information pages, and your company sign-up page. Have these ready ahead of time for online or telephone prospects.
Scripts of what to say and the phone numbers for upline support and 3 way calling for both online and offline prospects.
If you do not have these tools in place, get with your sponsor today. Be sure that the next time your phone rings, an email comes in, a landing page opt-in hits your inbox, or you run into a great prospect at the grocery store, you are ready to follow through with them. It will lead to big success in your mlm sponsoring.
Learn How To Dominate The Internet
Be A Top Money Earner In Any Business
To your success,
Joe Barclay
Online MLM Mentor
Increase MLM Sponsoring With Business Cards
Posted by: | CommentsEffective MLM sponsoring requires a steady flow of quality prospects looking at your business each day. Whether your prospecting focus is primarily online or offline, it is important to use several different methods for maximum results.
Even though our focus is primarily online, for years I have taught our team to locate top-notch leads using business cards. And no, I am not talking about distributing business cards or drop cards. I’m talking about collecting other business people’s business cards.
This is a free marketing method that is easy to implement, easy to teach new team members to use. It is a very non-threatening technique that allows you to be selective about who gets into your prospecting pipeline. It can create an unlimited number of prospects. And, best of all, it gets results!
Once you get in the habit of looking for them, other people’s business cards are easy to find and collect. Look for community bulletin boards and boards at gas stations and convenience stores. Business cards can be found in racks or on the counter at almost any kind of small business.
Only collect cards of people who look like the kind you would like to be in business with. I look for professionals and those who have an entrepreneurial look or sales background. Real estate, insurance, other networkers all make great prospects.
I have had best results with real estate professionals, not just because of the current real estate market, but because they do basically the same things we do. In real estate, their income depends on their performance. They talk to people and build relationships…just like we do in mlm.
When you collect a business card, be sure to write the date and where you found the card on the back of it. Then it’s just a matter of approaching that prospect to see if the timing is right for them to be open to looking at another stream of income.
The easiest way to approach them is by email. The key is to see if they are interested in learning more rather than to immediately try to introduce your business to them. Here is the outline of a sample email we teach our team to use:
Hi Bob. I found your card at the gym. I am with company XYZ. We are looking to expand in your area. I am searching for a business professional who can help me and earn a substantial second income along the way. May I send you some information for your review and maybe set a time to talk later? Thanks.
The phone approach follows a similar outline. Again, the sole purpose of the phone call is to find out if they are open to looking. Don’t try to sell them. You should be on and off the phone in less than a minute.
Get in the habit of collecting business cards as you go about your day. There is no easier way to selectively pre-screen your prospects, fill your leads pipeline, and increase your MLM sponsoring.
Learn How To Do MLM The Easy Way
Be A Top Money Earner In Your Business
To your success,
Joe Barclay
Online MLM Mentor
MLM Drop Cards Training
Posted by: | CommentsDrop cards are a powerful tool for building any MLM business.
A drop card, sometimes called a sizzle card, is a brief classified ad placed on a business card. I have been using them for over 15 years and have enrolled a number of good people into my organization through them.
As in any advertising, the headline is the most critical part of the drop card. Then you need 2 or 3 short lines of body copy compelling the prospect to take action. Prospects can be directed to either an 800 number or a website to capture their contact information.
Testing is the only way to maximize your results with drop cards. Test your headline. Test your copy. Test your call to action. From extensive use and testing, I have found that pointing prospects to a website generates the best results. I have also found that results are best when only offering one way for the prospect to take action. You actually dilute your results by offering both a phone number and a website.
There are several reasons I really like drop cards.
They produce results. Over the years, I have averaged around 8% conversion of drop cards to quality leads!
Drop cards are very low-cost. There are a number of online companies where you can design your own card. Some companies even give you an initial order of 250 cards for free to attract new customers.
Drop cards are frequently passed on from one prospect to another, as in viral marketing.
We teach our team to always have drop cards with them as they go about their daily routine. They can be left on store counters, bulletin boards, with the tip at a restaurant (my highest converting method), and a number of other places where people gather. I do not recommend plastering the windshield of every car at the mall, though.
The real key to success with drop cards is to consistently distribute a large volume of them. Make drop cards part of your daily routine and watch your mlm business grow!
To your success,
Joe Barclay
Online MLM Mentor
Training To Build Online MLM Locally
Posted by: | CommentsWhile I have done the majority of my MLM business-building online for several years now, I still train new team members on methods to build their mlm business offline, too. Even though our team focuses on online marketing methods, there are several reasons I introduce offline methods early in a new business partner’s training.
First, all of the offline methods I train are very duplicatable and free or very low-cost. If you learn the right methods, it is very non-threatening and likely to be copied by any networker who is really serious about being successful.
Second, because so many people want to rely on the Internet these days, there is very little competition for the offline methods. Even small efforts can bring big rewards. Simple offline techniques are a great way to get new people started quickly.
And lastly, it lets me test the commitment of my new business partners. If they won’t follow these simple techniques, they are probably not serious about their business. For years I’ve had the best results building my business by identifying and spending my time with my most motivated and serious business partners.
Here are the 3 most effective offline methods new team members learn in our training:
Vehicle Lettering. A one-line call to action directing prospects to either an 800 number or a website is very effective. I recommend the back window of the vehicle for best visibility. Inexpensive vinyl lettering can be ordered online or at a local sign shop.
Sizzle Cards. Also known as drop cards, these are business card size advertisements again pointing to either an 800 number or a website. They can be left on store counters, bulletin boards, with the tip at a restaurant, and a number of other places.
Collecting Business Cards. We train our team to get in the habit of collecting other people’s business cards as they go about their daily routine. We use a simple email to approach these people to see if they are open to looking at another stream of income.
Learn to use these simple but effective methods for offline and local marketing. They can create a big increase in success in your mlm business.
Be A Top Money Earner In Any Business
To your success,
Joe Barclay
Online MLM Mentor