Archive for April, 2011
Online MLM Training On Branding Yourself As An Expert
Posted by: | CommentsOne of the most important parts of our team’s online mlm training is personal branding. We teach our team members how to brand themselves as experts in the industry, our company, and our team. Being seen as an expert is a powerful component of attraction marketing. By learning to brand yourself as an expert, you can create a steady supply of quality, motivated prospects contacting you asking for information on joining your business.
More often than not, new team members do not see themselves as experts in any particular area of the business. But it’s not a problem. We teach a 4 step system that everyone on the team can follow to position themselves as experts. Here are those 4 steps:
Master a particular skill or technique. Like all good MLM teams, we offer our business partners extensive training on a number of important areas of the business. We encourage our team to pick one and master it. If you are not able to get adequate training from your team, use the Internet’s best training source, Google. With just a little effort, you can learn almost anything online.
Use that new skill or technique yourself. Learn its strengths and weaknesses. Improve upon it if you can. Keep good records on the results it brings you.
Share the skill or technique with others on your team and in our industry. The best ways to do this include posts on blogs, writing articles, holding webinars or training calls, and posting in forums.
The final step is to teach others to use the skill or technique. I have found that one of the most effective ways to do this is by posting a how-to video on YouTube and other video hosting sites.
Take advantage of the power of attraction marketing. Find a good source of online mlm training and learn to brand yourself as an expert.
Learn To Brand Yourself As An Expert
Be A Top Money Earner In Your Business
To your success,
Joe Barclay
Online MLM Mentor
Training For Advertising Success In MLM
Posted by: | CommentsFor years, one of the major challenges in the MLM network marketing industry has been that most of the people involved in it have no previous advertising experience.
Success in network marketing requires having a steady flow of interested prospects looking at your business each day. With the exception of the occasional networker who has a large circle of influence and is willing to prospect within it, networkers have to count on advertising to keep their prospecting pipeline full.
Lacking proper advertising skills not only hinders the flow of daily prospects and its resulting business growth, it also wastes the marketer’s time, money, and emotions. It doesn’t take long for a networker experiencing poor results to get frustrated and quit the business.
I have found that one of the most important parts of training we can provide our new business partners is effective marketing skills. Almost all networkers need to learn good copy writing. There are many online sources of good copy writing training.
We teach our team 4 basic ingredients that are essential to good advertising. These apply whether it’s a classified ad for local marketing or an online marketing piece such as a landing or lead capture page. Use these as both a 4 step process to evaluate any current marketing already in place and as a guideline for new advertising.
Attention. Face it, if the advertising does not grab the prospect’s attention, nothing else matters. In all advertising and marketing, the attention-grabber is a strong headline. Improving your headlines will do more for your results than any other improvement.
Interest. Once you grab the prospect’s attention, you must build their interest. This is best done by sharing benefits. Benefits make ideal sub-headlines in your marketing piece. This is where you let the prospect know what’s in it for him or her.
Desire. This builds on their interest and makes the prospect want what you’ve got. Get this step right and you will dramatically increase your conversion rates.
Action. This is where you lead the prospect to the final step. Make it clear what they need to do. Tell them to enter their first name and email address in the form, or pick up the phone and call you, or click the join now button, for example. I’ve had great success pushing people through this step by offering bonuses or discounts for immediate action.
Even with these 4 ingredients in place, all smart marketers are still constantly testing the results of one version of a marketing piece against another. That is the only way to know for sure what works best.
Learn to master these keys to advertising. It will have a huge impact on your success in MLM network marketing.
Learn The Secrets To Effective Advertising
Be A Top Money Earner In Your Business
To your success,
Joe Barclay
Online MLM Mentor
