Archive for Online Marketing
How To Get Emails Read
Posted by: | CommentsToday’s training tip will help you get a dramatic increase in the number of prospects that actually read your emails.
More than ever before, email is a vital part of successful business-building. And it’s not just because of the universal acceptance of the information age and its convenience. Any serious marketer looking to take full advantage of the power of the Internet will make email marketing part of their marketing strategy.
Today the big buzz in MLM network marketing is Attraction Marketing. Attraction marketing is all about promoting and branding yourself as a leader, an expert, and the one who can help your prospect be successful.
One of the most powerful methods of attraction marketing is to build an email list of targeted prospects and then send them a sequence of follow-up emails providing valuable information such as training, a newsletter, or informative articles to build a relationship with those people on the list.
With people receiving so many emails every day, and so many of them being unsolicited spam, one of the real challenges is getting your email opened and then read by your prospect rather than deleted. It’s important to note that an equally critical part of getting prospects to read your emails is just getting emails delivered to their inbox. But, that’s a a topic in itself and is covered in a separate article.
Open Rate is the industry term for how many people on your list open a particular email. Usually it is expressed as a percentage. There are several ways to increase email open rates.
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Write a compelling subject line.
Test the results for email sent each day of the week.
Test the results for the time of day your email is sent. I have always had best open rates after mid-morning. I am convinced that deleting all of the spam that comes in overnight is a common practice.
Write a strong opening paragraph. Some email programs will show a preview of your email before the prospect decides to open it or delete it.
Personalize the subject line with each prospect’s name to differentiate it from spam.
Customize the “from” field in your emails so prospects recognize you.
Avoid using spam-like tactics such as deliberate misspellings as in Fr.ee or m0ney.
Learn to master these techniques for improving your email open rates. It will lead to a dramatic increase in the percentage of your emails that get read by your prospects.
Create Explosive Growth In Your Business
Subscribe To My Free Training
To your success,
Joe Barclay
Online MLM Mentor
Increase Backlinks – Building Website Traffic With Backlinks
Posted by: | CommentsAn important part of online marketing is learning to increase backlinks to your website.
Backlinks are links pointing to a website or web page from another website. The number of backlinks a site or page has is an important part of search engine optimization (SEO) and generating website traffic. Search engines such as Google use the number of backlinks pointing to a website to help determine that site’s ranking in their index. The higher up a site is listed in a major search engine, the more likely it is to be seen and visited.
However, success with links is not just a numbers game. Link quality is also important. Two factors in the quality of a link are anchor text and relevance. Anchor text is the text you can click on in a link. It tells the search engines what the linked page is about. Always use keyword-rich anchor text rather than “click here”. Links are considered to be more relevant and of a higher value when they come from sites with related themes.
Here are some of the common online marketing methods you can use to increase backlinks and website traffic:
Writing and submitting articles. The resource box of an article provides a place for links to your site.
Video marketing. Include a link in the description of every video you upload (some video sites even make your link clickable).
Social media like MySpace.
Getting your site listed in directories such as DMOZ.
Blog posts and comments.
Posting in forums.
It is important to note that these online marketing methods are all basically free to use. One method to increase backlinks to your website that is not recommended is purchasing links from sites that exist solely for the purpose of trading or selling links. The common term for these websites is “link farm”. Using these links can actually hurt your rankings in the search engines.
Take the time to master linking. You can create a massive increase in your website traffic by using the right strategies to increase backlinks.
Create Explosive Growth In Your Business
Subscribe To My Free Training
To your success,
Joe Barclay
Online MLM Mentor
Best MLM Leads
Posted by: | CommentsPeople are always asking me what I’ve found to be the best source of leads for MLM network marketing. My answer is always the same…
By far, the very best MLM leads I have ever found are the ones I generate myself, online!
In fact, if you do it the right way, the leads you generate will be so good that prospects will end up chasing YOU, not you chasing them. You will become the “hunted” rather than the “hunter” as top-quality prospects will actually call you and ask to join your business.
As for the cost of these leads…I generate them for free and even make money doing it.
After 8 years full-time in the network marketing industry, generating my own leads online has made business FUN again.
There…my secret is out. You can forget about ever again wasting money on supposedly hot MLM leads and spending all evening as a second-rate telemarketer…only to be told no or worse yet, cursed at and hung up on.
Take advantage of my free online MLM training and learn to generate your own MLM leads. You’ll save time, money, and frustration while building your way to top earnings in your business.
To your success,
Joe Barclay
Online MLM Mentor