Increase MLM Sponsoring With Business Cards

Effective MLM sponsoring requires a steady flow of quality prospects looking at your business each day. Whether your prospecting focus is primarily online or offline, it is important to use several different methods for maximum results.

Even though our focus is primarily online, for years I have taught our team to locate top-notch leads using business cards. And no, I am not talking about distributing business cards or drop cards. I’m talking about collecting other business people’s business cards.

This is a free marketing method that is easy to implement, easy to teach new team members to use. It is a very non-threatening technique that allows you to be selective about who gets into your prospecting pipeline. It can create an unlimited number of prospects. And, best of all, it gets results!

Once you get in the habit of looking for them, other people’s business cards are easy to find and collect. Look for community bulletin boards and boards at gas stations and convenience stores. Business cards can be found in racks or on the counter at almost any kind of small business.

Only collect cards of people who look like the kind you would like to be in business with. I look for professionals and those who have an entrepreneurial look or sales background. Real estate, insurance, other networkers all make great prospects.

I have had best results with real estate professionals, not just because of the current real estate market, but because they do basically the same things we do. In real estate, their income depends on their performance. They talk to people and build relationships…just like we do in mlm.

When you collect a business card, be sure to write the date and where you found the card on the back of it. Then it’s just a matter of approaching that prospect to see if the timing is right for them to be open to looking at another stream of income.

The easiest way to approach them is by email. The key is to see if they are interested in learning more rather than to immediately try to introduce your business to them. Here is the outline of a sample email we teach our team to use:

Hi Bob. I found your card at the gym. I am with company XYZ. We are looking to expand in your area. I am searching for a business professional who can help me and earn a substantial second income along the way. May I send you some information for your review and maybe set a time to talk later? Thanks.

The phone approach follows a similar outline. Again, the sole purpose of the phone call is to find out if they are open to looking. Don’t try to sell them. You should be on and off the phone in less than a minute.

Get in the habit of collecting business cards as you go about your day. There is no easier way to selectively pre-screen your prospects, fill your leads pipeline, and increase your MLM sponsoring.

To your success,

Joe Barclay
Online MLM Mentor