MLM Landing Page Training

Almost everyone who is building a network marketing business online uses at least one mlm landing page (also called a lead capture page).

A landing page or lead capture page is a site or page on the Internet that traffic is directed to. Visitors can be directed there by almost any media. The most common means in mlm are by clicking on a link in an email or by receiving the web address through some printed media like an ad or drop card.

A well-designed page serves one specific purpose. The most common use in our industry is to capture an interested prospect’s contact information for further follow up by getting them to fill out a form.

Several factors control the volume of prospect contact information that is collected by any one landing page. The quantity and quality of traffic directed to the page and the design of the page itself are both critical. But, they are separate topics in themselves and covered in other articles.

Those factors aside, how much and exactly what information you ask the prospect to provide determines what percentage of the visitors complete the form as desired. This is called the conversion rate.

Before designing any landing or lead capture page, it is important to be clear on exactly what its purpose is. The most common ones are to build an email list, generate leads with phone numbers, and to filter or pre-qualify prospects.

If your goal is to build your list or generate leads, only ask for the necessary information. Any time you ask for more, your conversion rate will go down. After many years of use and testing, my highest converting pages for building an email list only ask for the prospect’s first name and email address. I could do as well or better just capturing the email address, but I get the first name to be able to personalize the emails I send.

Only when you are trying to filter your prospects do you want to ask additional questions such as income goal, previous background, etc.

The majority of network marketers hurt their conversion rates by asking for too much information on their mlm lead capture or landing pages!

To your success,

Joe Barclay
Online MLM Mentor