Your Why in MLM

Everyone who joins an MLM network marketing business does so for a particular reason. My reason was very clear. I call it my WHY. Sure, most people join an mlm to make money. But, the real reason why always goes farther than that.

One of the first things I ask a new business partner to do is to give serious thought to exactly why they joined me in the business. I want them to understand that it’s not just for the money. What are they really looking for the business to do for them? What will the money provide?

Maybe it’s to be home with the kids. Maybe it’s for the new house they’ve been dreaming of. Perhaps it’s the freedom to come and go as they like without answering to a boss. It might be to create a secure retirement.

I ask them to put their Why in writing, tape a copy to their desk where they can see it regularly, and email a copy to me.

Here’s why understanding your Why is so important. You are going to have ups and downs in any business. We all do. I have tough days. And I have easy days. It’s all just part of network marketing.

Some appointments will not show up. People will quit. A new business partner you had high hopes for will turn out to be a whiner and excuse-maker. Products will be on back order. Leads will give bad phone numbers. All kinds of challenges will come your way.

When I have a tough day, I just think about my Why…and it keeps me pushing ahead. Knowing my business partner’s Why, lets me better understand and help them, too. Over the years, I’ve found that those in MLM network marketing who are very successful, always have a very strong Why!

If you haven’t done so yet, give serious thought to your Why. Write it down and share it with your sponsor. When challenges do come up, think of your Why. You’ll find it has a dramatic impact on your success!

Check out my Why in this YouTube video.

To your success,

Joe Barclay
Online MLM Mentor